Thursday, November 8, 2007

To be or not to be?


Today in my Principals of Public Relations class we covered Writing for Public Relations. The writing a PR person handles is press releases, memos, newsletters and speeches and much more.

Working for the College, I have had to learn Writing for Public Relations first hand. The ideal way to be learning all this is exactly what I am going through.

The first tip I can give that each professor cannot stress enough is: keep it simple! Forget flourishing each word with one or two fancy adjectives.
Today in class gave the perfect example:

Few would remember William Shakespeare if he had written sentences such as “Should I act upon the urgings that I feel or remain passive and thus cease to exist?” Shakespeare’s writing has stood the test of centuries because of a sentence such as “To be or not to be?”

Today the Dean asked me to write him a speech for graduation. I honestly was flabbergasted. He wants me, a student, to write a speech for the Dean of the College of Architecture + The Arts? I must be doing something right. I guess having the advantage of a fresh lesson in what I am supposed to do before I do it helps!

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